GeoUniq

Understanding users, flows and audiences

via to cutting-edge location tech and data

GeoUniq is a location analytics company which leverages mobile apps as a data source.

Thanks to our location SDK, we collect more than 100 positions/device/day, in real-time, with inconsequential impact on device battery. We then use collected positions for doing three kinds of analysis:

1) Geo-Behavioural user profiling

2) POI audience analysis

3) Pattern analysis

GeoUniq’s analysis are being used by customers from several industries, such as retail, real-estate, OOH advertising, banks and insurance etc.

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GEO-BEHAVIOURAL USER PROFILING (anonymous)

Socio-demographics, POIs, Life-phase, purchasing habits and intent, travel habits, commute habits, hobbies, sport and interests

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POIs AUDIENCE ANALYSIS

Trend of visits over time, dwell time, frequency of visits, audience overlapping among different POIs, visitors segmentation over 100’s of attributes.

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PATTERN ANALYSIS

Journey analysis, identification of travel modes (car, cycling, running, bus, underground), POI a – POI b pattern and duration, door2door pattern analysis.

HOW IT WORKS

We work with two different approaches

3rd-PARTY DATA

leveraging our panel of partner apps.

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Volume

Several millions of devices from more than ten countries

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Representativeness

Extremely diverse source apps and user-base

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Business-driven tracking

OOH advertising, retail, mobility and real-estate

1st-PARTY DATA

embedding GeoUniq SDK into your app.

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Always-on tracking, in real-time

With more than 100 positions per day, you basically know where your users are, at any time

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Tailored tracking behaviour

E.g. higher granularity in proximity of specific POIs or during shopping sessions