GeoUniq
Understanding users, flows and audiences
via to cutting-edge location tech and data
GeoUniq is a location analytics company which leverages mobile apps as a data source.
Thanks to our location SDK, we collect more than 100 positions/device/day, in real-time, with inconsequential impact on device battery. We then use collected positions for doing three kinds of analysis:
1) Geo-Behavioural user profiling
2) POI audience analysis
3) Pattern analysis
GeoUniq’s analysis are being used by customers from several industries, such as retail, real-estate, OOH advertising, banks and insurance etc.
GEO-BEHAVIOURAL USER PROFILING (anonymous)
Socio-demographics, POIs, Life-phase, purchasing habits and intent, travel habits, commute habits, hobbies, sport and interests
POIs AUDIENCE ANALYSIS
Trend of visits over time, dwell time, frequency of visits, audience overlapping among different POIs, visitors segmentation over 100’s of attributes.
PATTERN ANALYSIS
Journey analysis, identification of travel modes (car, cycling, running, bus, underground), POI a – POI b pattern and duration, door2door pattern analysis.
USE CASE EXAMPLES
MOBILITY
CHALLENGE
A top-notch EU mobility company needs to monitor transport line use and adjust efforts possibly in real-time
PROBLEM
Current methodology (field surveys) does not allow them to achieve the desired level of delivery frequency (1 day / line every 4 years).
SOLUTION
GU Geo-behavioural Patterns allows them to achieve real-time monitoring of their lines, on a daily basis, at a fraction of the price
RETAIL
CHALLENGE
A retail consulting firm supports customers in their store placement strategy, and needs a better understanding of key shopping areas in Paris
PROBLEM
The level of granularity they aim at is hard or impossible to achieve with standard surveys or mainstream location data
SOLUTION
Geo-behavioural POI Audience provides qualified audience with a granularity down to the specific store or street, allowing them to evaluate and predict store performance over time
OOH ADVERTISING
CHALLENGE
A world leader OOH player wants to leverage location data in order to
1) gain a better understanding of their billboards audience
2) identify the best spots for placing new properties
PROBLEM
Required applications need a much higher granularity, refresh frequency and depth with respect to their current location data sources
SOLUTION
GeoUniq POI Audience allows to
1) select billboards and access audience, even in real-time
2) using qualified heatmaps, identify the best spots for installing new billboards
3) measuring campaign ROI
HOW IT WORKS
We work with two different approaches
3rd-PARTY DATA
leveraging our panel of partner apps.
Volume
Several millions of devices from more than ten countries
Representativeness
Extremely diverse source apps and user-base
Business-driven tracking
OOH advertising, retail, mobility and real-estate
1st-PARTY DATA
embedding GeoUniq SDK into your app.
Always-on tracking, in real-time
With more than 100 positions per day, you basically know where your users are, at any time
Tailored tracking behaviour
E.g. higher granularity in proximity of specific POIs or during shopping sessions
Easy and quick integration
Less than 20 minutes for both iOS and Android
Low impact on battery
1% on the total of apps
Test our Location engine thanks to our iOS and Android demo apps
Partners
