LAST UPDATE: October 2019
GeoUniq collects positions either via an SDK embedded into partner mobile apps, or via external data providers.
Location data from mobile apps are collected only if the device owner has consented to location data sharing with the app and specifically with GeoUniq for the purposes of analytics (e.g. city flows, traffic patterns, visits to POIs) and advertising (i.e. building de-identifies audiences of device owners with specific geo-behaviors).
DATA WE COLLECT
GeoUniq might collect the following, and only the following information:
– Visited locations and timestamp
– Motion activity
– Time and date
– Mobile device model and language
– Operating System version
– Advertising IDs
On Android only, GeoUniq might collect the list of installed apps.
The above mentioned information is collected either via our SDK, using the HTTPS protocol, or via server-to-server data transfer.
GeoUniq can also collect other pieces of information from the app, limited to non-nominative information, with the same goals of above. This can include age, gender or other non-nominative information.
HOW WE USE THE DATA
We use the aggregated collected data primarily to analyze physical locations. In order to accomplish this we will also infer some information to profile anonomyzed users who have visited specific locations.
We also use this information in order to build geo-behavioral clusters of non-nominative Advertising IDs (e.g. users who have visited specific POIs or with specific travel or commute patterns), which can be used by advertisers in the context of location-relevant campaigns and post-campaign analysis.
User-related information we infer can include: user’s typical locations such as home area, work area and other demographics such as age range, gender and income bracket. We can also infer interests and purchase intent. This information is solely derived from locations.
We may share this information with third parties with similar purposes. In particular: market research and consulting firms, publishers, advertisers, DMPs, DSPs and other ad-tech players. For a complete list of our partners please refer to the following link.
To avoid all doubt: we will never use the data to attempt to gain personal information such as name, phone number, bank details, work or home exact address, religion, sexual persuasion etc.
You can prevent all or specific apps from accessing your location on both iOS and Android:
iOS: Settings > Privacy > Location Services and then either toggle Location Services to OFF for all apps, or limit access only to specific apps.
Android: on Android the procedure depends on the specific vendor / manufacturer. Please feel free to write an email at email@example.com for support.
You can also limit the use of some kinds of information for advertising purposes at any time on both iOS and Android:
iOS: Settings > Privacy > Advertising > toggle “Limit Ad Tracking” to ON.
Android: Google Settings > Ads > check “Opt Out of Interest-Based Ads”.
DATA STORAGE, SECURITY AND RETENTION
GeoUniq maintains commercially reasonable administrative, technical, and physical safeguards to help protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration and destruction.
We generally retain data for no longer than 24 months and 13 months in EEA countries and Switzerland.
GDPR USER RIGHTS
In accordance to the GDPR, we provide users the right to access and erase Personal Data we directly collect. If you wish to exercise your right to access or erase your Personal Data, please contact us via email at firstname.lastname@example.org
. Please note that you need to be able to prove to be the owner of the data you are requesting beyond reasonable doubt.
For any other enquiry concerning privacy and your rights, please feel free to write us an email at the following address: email@example.com
CHANGES TO THIS POLICY
GeoUniq can change this policy from time to time. If we change this policy, all our partner apps will be informed via mail.