Privacy

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General

GeoUniq has built an SDK which, once embedded in mobile apps, continuously tracks the device position with high granularity. The tracking will remain on even when the app is in the background or killed, provided the user has given location permissions.

 

GeoUniq partners with mobile apps in a ‘tech for data’ model. This means that mobile apps can use the location tech and data analysis functionalities and in return allow GeoUniq to use the data, aggregated with other app affiliates’ data.

 

GeoUniq adheres to the EU – U.S. Privacy Shield Framework (https://privacyshield.gov/list).

 

Data we collect

GeoUniq collects the following data:

– Visited locations and timestamp

– Motion activity

– Mobile device model

– Operating System version

 

On Android only, GeoUniq collects the list of installed apps. GeoUniq can also collect some information from the hosting Application, but only with the explicit permission and collaboration of the app owners.

How we use the data

We use the aggregated collected data primarily to profile locations. In order to accomplish this we will also infer some information to profile users for location analysis purposes only.

User-related information we infer can include: user’s typical locations such as home area, work area and other demographics such as age range, gender and income bracket. This information is solely derived from locations.

For the avoidance of doubt- we will never use the data to attempt to gain any personally identifiable information such as name, phone number, bank details, work or home address, religion, sexual persuasion etc.

GeoUniq claims no direct relationship with users whose personal information is processed, that is users of apps hosting our SDK.

Who can access the data

The hosting app can access user-specific data and related analysis, limited to the app specific user base. To learn about specific apps’ privacy practices, please refer to their privacy policy.

Part of GeoUniq’s business model consists of monetising collected data with third parties. However, this only concerns aggregated and anonymised data and analysis. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties at our sole discretion.

 

Data Storage and Security

GeoUniq maintain commercially reasonable administrative, technical, and physical safeguards to help protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration and destruction.

 

Changes to this policy

GeoUniq can change this policy from time to time. If we change this policy, all our partner apps will be informed via mail.

Questions

Should you have any question concerning the use of Personal Information, please feel free to contact us at customercare@geouniq.com